Buy Experiences, Not Objects

Ever hear of an unhappy camper? Didn’t think so. Assistant psychology professor at San Francisco State University Ryan Howell explains why. His recent research, made public earlier this week at the Society for Personality and Social Psychology annual meeting, suggests that spending money on experiences, rather than objects, is the safest bet when it comes to investing in eternal happiness. Howell theorizes that experiences bolster well-being by offering increased connections with others and a greater sense of vitality. Although most study subjects reported overall satisfaction with purchased possessions, the initial enjoyment associated with objects tapered with time, whereas feelings surrounding pleasant memories persisted. So, if you’re deciding between a new television and a two-week getaway to Costa Rica, forgo the former to ensure perpetual pleasure.