Che’s Grandkid Campaigns

PETA is starting its first-ever campaign in South America, and to star in the saucy ad is a woman with a revolutionary background. Lydia Guevara, granddaughter of Cuban revolutionary leader Ernesto “Che” Guevara, will be modeling for advertisements to be printed in the fall. Dressed in camouflage pants, a red beret, dog tags, and a bandolier with carrots in lieu of bullets, Guevara’s look represents the ads’ message: “Join the vegetarian revolution,” according to PETA spokesman Michael McGraw. While Che’s Marxism led to the rise of Fidel Castro and Che’s own eventual execution, Lydia’s activism will be saving the lives of animals and humans alike.