Consumers Prefer Organic

A new poll conducted by Thomson Reuters revealed that consumers are more eager than ever to find organic, locally grown produce, but also have some qualms with its price. Results showed that 58 percent of participants preferred organic food over conventional products, with the largest demographics with this preference being young people and those who have had higher education. Income, however, was not a significant factor. The most popular reasons for choosing organic were supporting local farms, avoiding toxins, environmental health, and taste, in that order. Conversely, 54 percent of poll-takers also believe that organic food is too expensive.