We Veganized Hailey Bieber’s Erewhon Smoothie (No $20 Price Tag)

If you’ve spent any time on #wellness TikTok or wandered into an Erewhon lately, you already know this iconic, pink and white smoothie. The one that somehow costs as much as a casual lunch. The one with Hailey Bieber’s name previously attached to it—and the one that’s earned its permanent spot in pop-culture food lore.

Erewhon

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When Hailey Bieber partnered with Erewhon in 2022 to launch the Strawberry Glaze Skin Smoothie, it became a cultural moment. The pastel-pink smoothie became a symbol of “California wellness”.

Part of the smoothie’s success comes down to timing. Bieber launched it at the height of the “skin-first” wellness boom, when collagen powders, hyaluronic acid, and functional ingredients were dominating our social media feeds. Erewhon—already famous for turning groceries into status symbols—was the perfect partner. The result? A drink that felt both indulgent and luxurious yet functional.

Cosmic Bliss

What’s in the iconic smoothie?

The original Strawberry Glaze Skin Smoothie contains strawberries, bananas, avocado, dates, almond milk, maple syrup, and sea moss gel, along with a scoop of collagen peptides and a strawberry glaze made with coconut cream and maple syrup. And here’s the thing: the smoothie is already almost vegan. The only real roadblock is collagen, which is typically derived from animal sources. The good news? Swapping it out is easy—and arguably more aligned with the smoothie’s glow-from-within ethos.

Hailey Bieber’s Erewhon Smoothie Dupe Recipe

 

 

 

 

 

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What You Need:

For the strawberry glaze:
3 strawberries
2 tablespoons simple syrup 
½ cup water
1 teaspoon beet juice 

What You Do:

1. For the strawberry glaze, into a blender, add all ingredients and blend until smooth. Set aside.
2. For the smoothie, into a blender, add all ingredients. Blend until creamy and smooth. Spread coconut whip on inside of jar, pour in glaze, then smoothie. 

Vegan collagen sources

To veganize the iconic smoothie at home, simply replace collagen with a plant-based alternative that supports skin health. True collagen itself is technically only found in animals, so many vegan “collagen” products instead either contain collagen-boosting nutrients that help your body produce its own or use plant-derived peptides that mimic the structure of collagen.

Most vegan collagen products rely on ingredients like silica, vitamin C, amino acids from plants, and botanicals that feed your body’s natural collagen production. Common plant sources used for these nutrients include broccoli and carrots (for isolated peptides), as well as soy, pea, and wheat proteins that provide the building blocks your body needs.

If you’re looking to incorporate vegan collagen support into your routine, consider the below options.

Sunwarrior

1Sunwarrior Vegan Collagen Protein Powder 

Instead of collagen itself, this protein-rich option focuses on nutrients that support the body’s natural collagen production, including a blend of plant proteins, amino acids, and vitamin C. The smooth vanilla flavor blends perfectly with the flavor profile in this smoothie, while the plant-based protein boots its satiating power. 
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Vedge

2 Vedge Nutrition Vegan Collagen Peptides Powder

A plant-based take on traditional collagen peptides, this powder blends amino acids derived from whole-food sources to support skin elasticity, hair strength, nail health, and joint comfort. Unlike animal collagen, it uses vegan peptides that help your body build its own connective tissue naturally.
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PlantFusion

3 PlantFusion Complete Plant Collagen Builder

This popular wellness powder uses a mix of pea protein, rice protein, and botanical extracts like bamboo silica and vitamin C to support your body’s own collagen production pathways.
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Future Kind

4 Future Kind Vegan Collagen Booster Supplement

This daily capsule combines vitamin C, amino acids, and antioxidant botanicals to help support hydrated, radiant skin, and strong hair and nails. It helps targets the same benefits people often seek from animal collagen, namely moisture retention, firmness, and reduced signs of aging. Simply empty the contents of each capsule into your blender and blend into the smoothie. 
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Swanson

5Swanson Vegan Collagen Builder

This budget-friendly capsule formula featured vitamin C and bamboo extract, and helps support your body’s natural collagen synthesis without animal ingredients. Bamboo extract is rich in silica, a mineral known for its role in maintaining skin strength and elasticity. Again, simply combine the contents of the capsule with your smoothie ingredients to reap the benefits. 
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Sarah McLaughlin (@sarahmclaughlin) is the New Products Editor at VegNews and is always on the search for the newest innovations in plant-based food.