Investor Ups Shares by 300 Percent in Vegan Products

Global investment firm Wesbanco Bank increased its holdings by $8.32 million in WhiteWave Foods—parent company of plant-based product brands such as Silk, So Delicious, and Vega. Post election, WhiteWave’s stocks rose over 12-percent, prompting Wesbanco to increase its shares by 180,920—or 300-percent more than the 241,197 stocks it had already invested into the company. Whitewave has caught the interest of investors, which value the company at at least $4 billion more than the $10.6 billion Danone paid to acquire it in July. The popularity of WhiteWave’s stocks—which have risen in value by 38.41-percent since April 2016—coincides with several predictions for the growth of the plant-based milk alternative market, slated to reach $35 billion by 2024.