Jamba Juice to Offer More Vegan Protein and Milk Options

Smoothie chain Jamba Juice will soon offer more plant-based protein and dairy-free milk options, according to Katrina “Kat” Cole, Chief Operating Officer of North America for Focus Brands—parent company of Jamba Juice, Cinnabon, Auntie Anne’s, and other food brands. Cole is a business phenom who rose from working as a Hooters waitress to president of Cinnabon by the age of 26. During the Fortune’s Most Powerful Women Next Gen Summit in Laguna Niguel, CA this week, the business mogul revealed forthcoming plans to modernize the 29-year-old smoothie chain with several initiatives. In addition to investing in the development of easy-to-use apps at Jamba Juice, Cole plans to modify the menu to focus more on healthy foods, offer menu items with less sugar, and include more plant-based alternatives. “We’re all on a healthfulness journey,” Cole said. “It doesn’t go backwards.”