Joaquin Phoenix’s New Campaign Urges Everyone to Go Vegan

Two billboards featuring vegan actor Joaquin Phoenix created in partnership with nonprofit Los Angeles Animal Save were recently erected in Los Angeles. The billboard shows an image of Phoenix in front of a slaughterhouse truck with a pig inside and is emblazoned with the simple message of: “Save Animals. Go Vegan.” The campaign also includes bench advertisements featuring images of farmed animals with a similar message.

 

 

 

 

 

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Our billboards and bench ads ARE UP!!! The timing isn’t great since the world is on lockdown (due to most people perpetuating an institution of violence against animals) but we can still make an impact by sharing on social media! If you live near any of the locations please tag us and @animalalliancenetwork in photos!! . Huge THANKS to @10k_advertising owner Fran for making this dream a reality and Rob for doing all of these amazing professional graphic designs for us at no charge! Follow their ads for nonprofits account @campaigns4 to see their other eye-opening revolutionary campaigns promoting compassion for all beings and our planet! . LOCATIONS: 1) Lento Market, 1288 Sunset Blvd 90026, 2) AAN bench in front of Echo Park Boxing, 1302 Sunset Blvd 90026, 3) Tandem benches in front of the Black Cat Bar, 3909 Sunset Blvd 90029, 4) Farmer John. AAN photos by @hendrytimes LAAS photos by @bobbysud Thanks to rockstars @ellen3d and @we_are_all_everywhere_forever for doing most of the work on this campaign (it was Cesar’s idea to put Joaquin on the billboard and put it near FJ!!!!!!! . ‼️Text PIGS to 66866 to get weekly vigil schedule ‼️Visit our website for more information or starting your own group www.laanimalsave.org ‼️Get shirts, hoodies, tote bags, buttons and more www.laanimalsave.org/shop ‼️Questions? Email info@laanimalsave.org ⚠️Sunday vigils are with us @laanimalsave and Wednesday vigils are with @animalalliancenetwork Please contact them for details for Wednesdays ⚠️ #vegan #govegan #slaughterhouse #endspeciesism #animalrights #bekind #animallover #vegansofig #factoryfarming #activism #animalliberation #compassion #dinner #meat #mcdonalds #laanimalsave #thesavemovement #wakeupworld

A post shared by Los Angeles Animal Save (@laanimalsave) on Mar 17, 2020 at 4:46pm PDT

“Our billboards and bench ads are up,” LA Animal Save posted on Instagram. “The timing isn’t great since the world is on lockdown (due to most people perpetuating an institution of violence against animals) but we can still make an impact by sharing on social media.” Earlier this year, Phoenix spent Hollywood’s awards season fighting for animal rights, including on stage during his historic Oscar acceptance speech for best actor. When he wasn’t on stage, Phoenix participated in animal-rights events, including rescuing Liberty and Indigo (a mother cow and her calf) from a California slaughterhouse with the help of LA Animal Save and Farm Sanctuary.