If you’ve been to the snack aisle recently (hands up, we spend most of our time there), you’ve probably noticed that many of your favorite products now come with added protein. The protein-forward category has expanded well beyond bars to include everything from cookies and pretzels to potato chips—and, thanks to Khloé Kardashian, popcorn, too.
Last year, the reality TV star entered the functional snack space with the launch of her brand, Khloud. Its initial popcorn line was marketed as wellness-forward and nutritious, but there was a catch for many shoppers: all flavors of Khloud’s Protein Popcorn, including Sweet and Salty and Olive Oil and Sea Salt, were made with milk protein isolate, making them unsuitable for vegans and dairy-free consumers.
Now, Khloud appears to be addressing that oversight. The brand has launched three new Protein Chips, and two of the flavors, Buffalo and Sweet Heat, are vegan.
Khloud
Khloud expands into vegan snacks
“We’re thrilled to introduce two dairy-free flavors to our Khloud lineup,” the brand states on its website. “Sweet Heat and Buffalo Protein Chips are both vegan and dairy-free. All flavors are gluten-free, non-GMO, and crafted with ingredients you can feel good about.”
The new Protein Chips are also seed oil–free and pack around seven grams of protein per serving. The third flavor in the lineup, Nacho, is not dairy-free.
“Nacho is just that classic, familiar chip flavor, and we made it with real cheddar cheese, so it still feels really satisfying,” Kardashian said in a statement. “Buffalo and Sweet Heat are a little more unexpected but still feel easy and snackable — and I love that these two flavors are completely vegan because it gives people more options without sacrificing flavor.”
Khloud
Branching into vegan snacks makes good business sense, too (and, let’s be honest, thanks to Kris Jenner, the Kardashians know good business). Earlier this year, a report from Future Market Insights revealed that the plant-based snacks market is thriving. Valued at $45.7 billion in 2026, it’s expected to exceed $100 billion over the next decade.
Like Khloud’s Protein Popcorn, the new Protein Chips are now available at Target. Starting April 21, they will also be available to purchase directly from the Khloud website. And there may be more vegan snacks on the way.
“You’ll definitely see more flavors and more snacks from us,” said Kardashian. “This is just the beginning. I have a running list of ideas I can’t stop thinking about, so we’ll see which ones make their way out first.”
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
