LUSH Debuts Vegan Bath Line for Easter

Beauty brand LUSH Cosmetics launched this week its spring collection of vegan Easter-themed bath products. The line features a number of bath bombs, bubble bars, shampoo bars, shower cream, and soap in festive shapes. The toffee-scented Golden Bath bomb features non-toxic glitter, the Bunch of Carrots bubble bar is reusable, and the carrot-scented Wash Behind Your Ears shampoo bar comes in a timely Easter bunny shape. Through its Charity Pot program, LUSH will promote animal-rights organization Space Coast Animal Rights and has created a limited-edition baby chicken-shaped Free Rangers Bath Bomb to discourage customers from buying animals such as chicks and bunnies as Easter gifts. The collection follows the debut of LUSH’s vegan Truth Bath Melt, a beauty product that is part of the company’s “Trans Rights Are Human Rights” campaign to end violence and discrimination against transgender people.