LUSH Revives Vegan Shark Soap to Honor Fallen Ocean Activist

Beauty brand LUSH Cosmetics re-launched this month vegan Shark Fin Soap, the sales of which it will donate to benefit the Rob Stewart Foundation. The organization is dedicated to continuing the work of fallen ocean activist Rob Stewart who spent his life raising awareness about the human exploitation of sharks, uncovering illegal fishing operations, and fighting to save the ocean. Stewart—the filmmaker behind documentaries Sharkwater and Revolution—died last year during a diving expedition before completing his latest film, Sharkwater Extinction, which is slated for release in October. “Rob believed that it was everyone’s duty to protect our oceans,” LUSH Director of Brand Communications Brandi Halls said. “By re-launching Shark Fin soap, supporting the foundation and continuing to engage our customers on ocean protection, we hope to help his vision live on for years to come.” In previous years, LUSH’s Shark Fin Soap raised $550,000 to support ocean conservation organizations. “We are extremely proud to be partnering with, and grateful for, the support of LUSH Cosmetics, which will allow the continuation of Rob’s mission to save sharks and our oceans,” Stewart’s family said in a joint statement, “[and to] educate mankind to live in harmony with the natural world.”