Major Brands Push “Local”

It’s hard to think of something as heavily manufactured as a bag of potato chips as a local product, but that’s exactly how Lay’s is now marketing their wares. In a new series of commercials that laud the importance of eating locally, Lay’s features five different “local” farmers—each farmer’s ad will only air in his or her home state. Other large food producers are also stepping up their game, having realized that there’s an increasing demand among consumers to know where their food is coming from. We’re happy to see more people taking an interest in what they’re eating, but we’re still pretty sure the farmers’ market is the best place to pick up tonight’s dinner.