Pepsi Shifting Focus from Soda to Healthier Options

PepsiCo is reportedly shifting its efforts away from its namesake carbonated beverage—and all sodas—to focus on demand for healthier food and beverages. CEO Indra Nooyi reported that only 25 percent of the company’s sales come from soda sales (compared to their competitor’s 75 percent), with Pepsi accounting for only 12 percent of total sales. In October of last year, Nooyi told investors that soft drinks were a “thing of the past.” This news comes amid a continued decline in US soda consumption, as consumers pull away from sugar-laden drinks in favor of more healthful options. PepsiCo’s healthier brands include vegan-friendly Naked, Sabra, Stacy’s, Aquafina, Tropicana, Quaker, Sobe, and Gatorade, many of which help to make up 25 percent of the parent company’s of global sales.