On January 15, Richard Karlgaard, publisher of Forbes Magazine, deviated from his usual Forbes blog topics to discuss something personal—his primarily vegetarian diet. Karlgaard acknowledged that conservative men might be leery of vegetarianism, as they believe it evokes images of an “eco-hippie” who “eschews deodorant.” Karlgaard instead cites health reasons for his motivation to change his diet. At 55, Karlgaard had gained 30 pounds since graduating from Stanford in the mid-70s. Last year, he improved his fitness levels by cycling and consuming mostly vegan food, which sped up his post-workout recovery. In his article, Karlgaard encourages readers to try The Engine 2 Diet, created by a plant-powered firefighter, Rip Esselstyn.