Recycled Toilet Paper

If you haven’t made the switch from soft and super-absorbent to rough and recycled, now’s the time to roll with the trend. Hey, if Hollywood can do it, you can, too. Thanks to Greenpeace’s pocket-sized guide to toilet paper, which provides a definitive ranking of 18 popular brands using three critical criteria (recycled content, post-consumer waste percentage, and bleaching process), your shopping experience has become oh-so simplified. In the US, home of the world’s largest toilet tissue market, less than two percent of sales come from 100 percent recycled products. So, save some water, oil, air pollution, landfill space, energy, two-hundred-year-old trees—and the planet—with recycled, chlorine-free eco-options. And if you have a personal favorite forest-friendly roll, be sure to let us know!