Starting today, Atlanta-based vegan business Slutty Vegan will begin a food donation effort to support local first responders and essential workers, including those at all of Atlanta’s fire stations, police departments, and waste management centers. In partnership with plant-based brand Impossible Foods, Slutty Vegan will distribute burgers, chips, and drinks through supported foundations, starting today with the Atlanta Fire Rescue Foundation (AFRF). “We are appreciative of our essential workers as they have been spending countless hours to help us push through this pandemic,” Slutty Vegan founder Pinky Cole said. “They are risking both their lives and time away from their families to make sure our city stays strong in our fight.”

The ongoing effort will continue at AFRF on June 7 and June 8 before moving on to the Atlanta Police Department and ATL Strong—a service that aggregates Mayor Keisha Lance Bottoms’ coronavirus assistance programs. The Slutty Vegan truck will be on-site during these efforts cooking in real time to assure that meals are delivered warm. 

This initiative is the latest from nonprofit The Pinky Cole Foundation, which has been actively assisting senior centers and medical workers with food donations during the ongoing COVID-19 pandemic. The foundation is also helping communities in Atlanta by paying the rent for other small businesses, paying for college students to return home to be with their families during this pandemic, and launching an Entrepreneurs Anonymous Digital initiative to help businesses hit hard by COVID-19 pandemic.

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