Soy on the Rise

Ever since the US Department of Agriculture released its January dietary guidelines, which encouraged eating more soy, food companies have been trying to integrate the ingredient into more products. While soy is a key part of Asian cuisines, Americans mostly consume it unknowingly in sauces, snack foods, and salad dressings. Now, food companies are trying to create more natural soy-based products and are focusing on marketing aimed at overcoming the food’s “ick factor.” Vitasoy has launched Tofu U, an online guide to making meals with bean curd. Major companies including Hain Celestial, Kellog’s, and Dupont are all working on making soy mainstream.