The California Energy Commission wants to introduce the first energy-efficiency requirements for flat screen TVs. The proposed energy consumption standard for televisions would be phased in over two years, starting January 2011. The Consumer Electronics Association opposes the rules and says people should decide for themselves whether they want to buy an efficient television, claiming restrictions will limit innovation and consumer satisfaction. However, the Energy Commission likens its regulations to the new energy standards for refrigerators and air conditioners, which have not caused any problems. The Energy Commission estimates that TVs and related devices are responsible for 10 percent of household electricity consumption in California.