Vegan Makeup Brand Jeffree Star Cosmetics Expanding Line

Musician and makeup artist Jeffree Star—known for his bright-pink hair and colorful application of makeup—is expanding his cruelty-free Jeffree Star Cosmetics line with a new vegan Beauty Killer palette of 10 eye shadow shades that align with his “pastel goth” aesthetic. Additionally, Star is working on a new setting spray, highlighter, and lipstick, all of which will be vegan. The Los Angeles-based brand sources ingredients only from cruelty-free manufacturers and never tests its products on animals. In addition to Star’s expanding line, new vegan lines from Kat Von D, Jaime King, and Gwyneth Paltrow are moving the makeup industry into a cruelty-free direction.