In July 2021, vegan meat brand Barvecue will open the Carolina Smokehouse—the world’s largest plant-based smokehouse. Located in Cornelius, NC, the 10,000-square-foot facility will have the initial capacity of producing 800,000 pounds of the brand’s meats, including Pulled BVQ (vegan barbecue pork with original sauce), Chopped BVQ (a gluten-free version of the Pulled BVQ) and Naked versions of both (lightly seasoned with no sauce). “As the plant-based meat market surges, so, too, does the demand for our wood-smoked, plant-based Barvecue,” Lee Cooper, Barvecue Founder & CEO, said. “As we grow to keep up with demand for Barvecue products, we decided that it was time to expand production and lead the way in the plant-based barbecue market.” 

Making vegan barbecue for everyone

Founded in 2017 with a mission to create the world’s best-tasting plant-based barbecue meats, Barvecue’s growth is supported by a $2 million investment it raised from mission-driven investors last year, which it plans to increase by an additional $1 million capital raise this year. 

The company’s current facility—which is located within walking distance of the Carolina Smokehouse—will be used as an innovation center once the smokehouse is operational. “Our goal is to make delicious Barvecue, for everyone,” Cooper said. “We are excited to break ground on the world’s largest plant-based smokehouse so that we can soon do exactly that.”

Barvecue’s products are currently available for delivery through online vegan grocery stores GTFO It’s Vegan, VeganEssentials, and Vejii; vegan wholesaler VEDGEco; and through its own website. The brand also offers local pickup and its meats can be found at select brick-and-mortar retailers.

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