Vitasoy Leaves US Shelves

Vitasoy USA decided to stop distributing aseptic-packed soymilk in mainstream US markets this April. According to Vitasoy spokesperson Sue McGovern, the decision was difficult, as the company has been on shelves for 30 years but could no longer keep pace with competitors. Consumers, according to McGovern, increasingly want refrigerated soymilk, hence the decision to move away from its shelf-stable line. Vitasoy will continue to distribute different formulations of soymilk internationally, where it enjoys widespread popularity, and in US Asian-American markets as well as Canada. In the US, Vitasoy USA will shift strategic focus to its Nasoya and Azumaya brands. Last December, the company introduced Silken Style Creations, a tofu-based “dessert starter,” and it will launch another new product in January.