Whole Foods Drops Silk

Whole Foods Markets has made the decision to pull Dean Food’s Silk brand soymilk from its shelves following Silk’s transition away from organic soybeans. Silk no longer uses certified organic soybeans for all of its offerings, though it does carry a specifically organic line and all of its beans are non-GMO. The New York Times reported that Silk spent $29.1 million last year in advertising, but the company has decided to drop its policy of using only organic soybeans, instead marketing the beans as “natural.” Whole Foods has now joined with Earth Balance to put out its new Whole Foods branded organic soymilk.