100,000-Square-Foot Vegan Block Party Hits LA

This summer, attendees can expect vegan food, live performances, and a roller rink in the heart of Los Angeles.


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New festival Vegan Playground will occupy one square block of downtown Los Angeles on June 16. Event organizers Vegan Hard aim to unite the LA community with plant-based food, music, and art. The festival features more than 60 vegan vendors, an “inner-beauty” pageant, and various art installations in Pershing Square park. “[The park] was perfect with a playground and a roller skating rink,” Vegan Hard co-founder Jane David told VegNews. “There’s even a giant chess board. You’ll really get to feel like a kid again.” LA-based actress Jillian Rose Reed and rapper Jallal will appear at the event, along with vegan speakers, social media influencers, and performers. “It’s a very collaborative festival,” David said. “There are so many vegans, vegan-friendly options, and events in LA. There is no competition; we all follow the same mission.” Festival tickets range from $22 for general admission to $44 for VIP. The vegan festival scene in Los Angeles will expand further this year when Miami-based SEED Food & Wine Festival and LA-based festival Eat Drink Vegan collaborate on a week-long event that debuts at the end of May.

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