Animal-cruelty and factory farming videos are known for their graphic content and unsettling stories, but animal-welfare organization Animals Australia is changing that with its new anti-factory farming commercial for the Make It Possible campaign. In this commercial, hope is the central message, and the organization is accepting donations to get it aired on television. The ad shares the story of a pig who wants more out of life than being confined to a crate and eventually sprouts wings and flies away to freedom. Animals Australia personifies the animals by giving them a voice and allowing them to express their feelings through song. The organization states on its website that it is committed to bettering the world by practicing compassion to animals.