On Tuesday, New York City’s all-vegan, fast-casual restaurant Terri will expand to a third location in the Midtown-East neighborhood of Manhattan. The new location will feature the same made-from-scratch menu as its Chelsea and the Financial District locations, including fresh smoothies, breakfast items, and sandwiches such as the “fish fillet—a popular item that customers have called ‘the time machine’ for its childhood nostalgia. Owned by ethical vegans Craig Cochran and Mike Pease, Terri first opened in Chelsea in 2010, and guest relations manager Jeffrey LaPadula believes there’s no better time to expand to the underserved veg market in Midtown East. The two previous locations, LaPadula said, have proved profitable: “Being the first all-plant-based quick service restaurant in New York City, we’ve really tried to serve areas that have little to no veg options.” The restaurant—which is also scouting a fourth location—is currently running a $1 smoothie promotion at the new location. Terri joins the growing market of veg dining options in New York City, which include wildly popular by CHLOE, acclaimed Superiority Burger, and newly opened pizza hotspot 00+Co.
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