Iconic high-end fashion company Armani announced yesterday that it will no longer use fur in any of its garments beginning with the Fall/Winter 2016 seasons. “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Giorgio Armani, founder of the Italian fashion house, said. “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals … My company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.” The historic announcement is a result of an alliance between the brand, The Humane Society of the United States, and Fur Free Alliance. Armani is just one of the latest names in fashion to follow the fur-free movement—nearly 90 percent of designers left fur off the runway at last month’s London Fashion Week
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