This week, Nestlé brand Coffee-Mate launched four new all-vegan creamers nationwide in an effort to address customer demands for dairy-free alternatives. While the company previously sold lactose-free (but still non-vegan) creamers, the new products will be devoid of dairy and instead feature almond and coconut milk—with only a few other ingredients such as pea protein, pure cane sugar, and vanilla from Madagascar. “We know the increasing popularity of plant-based, non-dairy creamers is not just a trend,” Coffee-Mate Brand Director Daniel Jhung said, “but a consumer preference that is here to stay.” The vegan creamer additions to the brand’s “natural bliss” line consist of four flavors—Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—and are now available in 16-ounce containers at retailers nationwide, with the hazelnut flavor available exclusively at Target stores. The company will also launch an extensive marketing campaign on March 13 to promote the new, cruelty-free creamers. Coffee-Mate’s new products debuted on the heels of Baileys announcement that their Almande Almondmilk beverage has received vegan certification, an action the company took to specifically serve the vegan community.