The Girl Scouts of the United States of America has officially launched its door-to-door cookie sale season. This year marks the organization’s 100-year anniversary, and their cruelty-free selections are better than ever. A newly introduced Girl Scout S’mores cookie joins existing cruelty-free favorites such as Thin Mints, Thanks-A-Lots, Lemonades, and Peanut Butter Patties (the latter of which is vegan only if produced by ABC Bakers). The new cookie features a crispy graham cracker dipped in a cream icing and enrobed in chocolate, and was launched in August 2016 in response to customer demand for more vegan options. (Note: a second S’mores cookie produced by Little Brownie Bakers was also launched in August, but is not vegan.) Door-to-door sales of Girl Scout cookies will continue until January 31, and booth sales—where Girl Scouts will sell cookies in front of local stores—will run from February 24 until March 19. However, availability of the vegan S’mores cookies varies by location, depending on bakery partnership agreements. “The cookie sale is so important because it’s [the] girls first taste at business,” Western Pennsylvania Girl Scouts chapter public relations manager Lisa Shade says. Given the popularity of the new vegan flavor, the girls should see a spike in sales of their cruelty-free options this season.