A new all-vegetarian Pret A Manger (“Veggie Pret”) will open its doors next Wednesday on Exmouth Market in London. The eatery will invite 500 customers on Tuesday for a preview of the new menu, which features new vegan dishes such as a breakfast Beans & Avocado Power Pot, a Vegan Ragu & Red Pepper Hot Wrap, and Sweet Potato, Coconut & Cashew Flatbread—which were added to Veggie Pret’s two other London locations earlier this week. Pret CEO Clive Schlee discovered a growing demand for meat-free and vegan options at Pret locations and tested the concept of a Veggie Pret pop-up in Soho in 2016. The concept was so well-received that Schlee made the location permanent. In addition to the Exmouth Market Pret, the brand opened a second Veggie Pret in Shoreditch last spring, introduced all-vegetarian refrigerators to all of its United Kingdom locations this summer, and credited its vegan options—the top eight selling dishes at Veggie Pret locations—for the company’s continued success.
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