A new all-vegetarian Pret A Manger (“Veggie Pret”) will open its doors next Wednesday on Exmouth Market in London. The eatery will invite 500 customers on Tuesday for a preview of the new menu, which features new vegan dishes such as a breakfast Beans & Avocado Power Pot, a Vegan Ragu & Red Pepper Hot Wrap, and Sweet Potato, Coconut & Cashew Flatbread—which were added to Veggie Pret’s two other London locations earlier this week. Pret CEO Clive Schlee discovered a growing demand for meat-free and vegan options at Pret locations and tested the concept of a Veggie Pret pop-up in Soho in 2016. The concept was so well-received that Schlee made the location permanent. In addition to the Exmouth Market Pret, the brand opened a second Veggie Pret in Shoreditch last spring, introduced all-vegetarian refrigerators to all of its United Kingdom locations this summer, and credited its vegan options—the top eight selling dishes at Veggie Pret locations—for the company’s continued success.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!