British Supermarket Adopts Official Vegan Label

UK-based supermarket chain ASDA recently added vegan labels to 16 of its products storewide. Items previously stocked at the market—including peanut butter, curry sauce, plant-based meat products, soup, and its own private-labeled vodka—now bear a label approved by vegan organization The Vegan Society. “Our customers are at the heart of everything we do, and we know that they have different needs and demands from our products,” ASDA Own brand’s vice president Lizzy Massey said. “That is why we have listened to feedback from our customers and are proud to put vegan labeling on our own brand products.” The Vegan Society conducted a study last year that revealed a 360 percent increase in the number of vegans living in the UK in the last decade, and CEO George Gill said ASDA’s labeling initiative “makes clear commercial sense” in serving the growing vegan population.