Danone Adds New Vegan Yogurt Line to Its Light & Fit Brand

International company Danone recently added vegan yogurt line Good Plants under its popular Light & Fit brand. The new almond milk-based line features four, low-sugar flavors: Lemon Meringue, Chocolate Coconut, Strawberry, and Vanilla, and the company plans to add more flavors as the new line grows. “We know that many consumers, especially people who are focused on health and wellness, are increasingly looking for plant-based, non-dairy options to integrate into their routines. But there aren’t a lot of yogurt alternatives out there offering fewer calories and less sugar,” Prabha Cheemalapati, Danone Vice President of Yogurt Marketing, told VegNews. “We launched Good Plants under Light & Fit, our largest dairy brand in the US, to answer this need.” The line is currently available at select retailers in Texas and the Northeast, with plans to expand distribution nationwide. In 2016, Danone closed a $12.5 billion acquisition of WhiteWave Foods—parent company of vegan brands Silk, So Delicious, Vega, and Alpro. After completing the deal, the company—known for its dairy brands—has begun to shift a portion of its portfolio to plant-based products. In January, Danone will add a coconut milk-based alternative to its Oikos line with plans to launch plant-based, kid-friendly yogurts later in 2019.