Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.


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Actress Rooney Mara recently debuted vegan fashion line Hiraeth, which she created with her friend Sara Schloat. The brand is a highly curated collection of timeless pieces that includes faux-leather trousers (with a matching harness), a slip dress, a raspberry-hued corduroy suit, velvet items, and several shoe styles such as combat boots. “I realized there aren’t many [faux leather] options available for someone like me who is interested in design and wants high-quality pieces,” Mara told Vogue. “In fast fashion, you can find faux-leather boots that are really cheap, but while it’s cruelty-free in the animal sense, I didn’t necessarily know where those things were made, or if they were cruel toward humans.” Mara—who adopted a vegan lifestyle seven years ago— said each Hiraeth piece is made in Los Angeles by people who are paid a living wage. “I didn’t want to compromise on either thing, and I wanted pieces that were made to last,” Mara said. “So it really came out of my own need.” The collection’s pieces are priced between $600 and $1,500, but Mara has yet to announce where or when they will be available for sale.