DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.

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Fashion brands DKNY and Donna Karan will no longer use fur in their collections. “As we move forward with both Donna Karan and DKNY, we have decided to become fur-free with both brands beginning in fall 2019,” Morris Goldfarb, CEO of the brands’ parent company G-III said during a fiscal meeting today. “This move follows a long-standing relationship with The Humane Society of the United States.” Humane Society International (HSI) has worked with the brand to encourage them to develop animal-free materials and follow the footsteps of other major fashion labels such as Gucci, Michael Kors, and, most recently, Versace. “HSI is delighted that since Gucci declared fur to be ‘outdated,’ designers have been racing to prove their relevance by dropping the archaic material,” HSI’s Director of International Media Wendy Higgins said. “In the latest designer declaration, this morning, brands DKNY and Donna Karan pledged to ban fur cruelty from their collections.” Legislation nationwide has moved in the direction of banning fur sales, including California cities San Francisco, West Hollywood, and Berkeley.