Beyond Meat announced today that its Beyond Sausage—which were previously available only at select restaurants—will be stocked in the meat department at Whole Foods Market locations nationwide. Beyond Sausage is available in three flavors (Original Bratwurst, Hot Italian, and Sweet Italian) and comes in a package of four links for $8.99. “It is my hope that Beyond Sausage represents another step forward on our path to perfectly building meat from plants,” Beyond Meat CEO Ethan Brown told VegNews. “I am pleased with the performance of the Beyond Burger but more importantly, I am gratified that a growing number of consumers are joining us in this journey as we continue to improve and advance the state of the art.” The company first debuted the Beyond Sausage last year at one Whole Foods Market in Colorado, a similar distribution route to its now-popular Beyond Burger. “As a category leader in plant-based meats, Beyond Meat has revolutionized how consumers enjoy meat with groundbreaking products that match their animal counterparts,” Parker Brody, global grocery category manager for Whole Foods Market, said. “With the success of the Beyond Sausage at our Whole Foods Market Boulder location, we’re thrilled to broaden the reach to all our locations across the country, bringing Beyond Meat’s latest innovation to a national fanbase.” In February, all three Beyond Sausage flavors were added to the menu at its first restaurant partner, Schaller’s Stube in New York City, and now accounts for 35 percent of all sales at the German sausage shop.
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!