Magnum Debuts Vegan Ice Cream Bars

The dairy ice cream giant will launch two flavors—Magnum Vegan Classic and Magnum Vegan Almond—in Finland and Sweden next month before expanding the peanut protein-based treats to other markets.


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Unilever-owned dairy ice cream brand Magnum will add two vegan bars to its product portfolio in September. The Magnum Vegan Classic and Magnum Vegan Almond bars—made with peanut protein-based ice cream that is enrobed in dark chocolate—will be available as single bars or in four-pack boxes. The new dairy-free bars are approved by the European Vegetarian Union and will initially be available in Finland and Sweden, before expanding to other countries. Magnum joins a growing list of non-vegan brands to introduce plant-based ice cream flavors, including Häagen-Dazs, Halo Top, and Ben & Jerry’s—which added two additional flavors to its non-dairy line in January, thus increasing its number of vegan pints to total 20 percent of all of the brand’s product offerings.