Students Launch Instagram-Worthy Vegan Jerky 

Students Launch Instagram-Worthy Vegan Jerky 

University of Michigan graduate students Allyson Stewart and Bridget Henley received $100,000 in seed funding to bring MINDWELL vegan jerky to market. 


Allyson Stewart and Bridget Henley, recent Masters of Business graduates at the University of Michigan, created legume-based jerky brand MINDWELL with millennials in mind. The duo was awarded $100,000 this week in seed funding by student-led $10 million investment firm The Zell Lurie Founders Fund to expand the distribution of their products to retailers in the midwest. “MINDWELL’s key differentiators—plant-based, high-protein, and convenient—are the drivers that are shaping many new food brands, and ones that legacy players in the space are trying to crack the code on,” Wiles Kase, who co-led the Founder Funds investment, said. “MINDWELL is making some really exciting progress, and we have every confidence that Allyson and Bridget will grow the company into a force to be reckoned with.”

Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!