Sales of vegan yogurt increased by 30,000 metric tons in 2018 as compared to 2017, according to an analysis conducted by market research firm Fact.MR. The firm published a comprehensive report about the global vegan yogurt market, crediting its growth to factors such as celebrity endorsement, development of enticing flavors, and a preference for dairy-free formulations as healthier options. “A rapid spike in the global vegan population has bolstered the demand for vegan yogurts across the world,” the report stated. “The increasing demand for vegan yogurt and other vegan products is being led by millennials who have been instrumental in promoting and expanding the vegan movement around the world.” Fact.MR reveals that almond milk-based yogurts are dominating the market segment—which it points out has welcomed new products last year from small purveyors and large dairy companies, alike. In 2016, Danone completed its $12.5 billion acquisition of WhiteWave Foods (parent company of vegan brands Silk, So Delicious, Vega, and Alpro). Since then, the brand—previously known for its dairy-based product lines—announced its intent to triple its plant-based sales by 2025 and has introduced two vegan product lines: a coconut-based version of its popular Oikos brand yogurt and new vegan line Good Plants, which operates under its Light & Fit brand.