Starting November 4, IKEA will exclusively serve a meat-free menu at its bistros across the United Kingdom. The furniture giant replaced its traditional meat offerings with two meatless entrées, including a new vegan Root Vegetable Tart Tatin made with puff pastry topped with vegetables and served with a side of Brussels sprouts.
“As part of our commitment to supporting our customers to live healthier and more sustainable lives, we have decided to launch our first-ever ‘Meat-Free Christmas’ in our restaurants,” the company said in a statement. “We know that Christmas dinners are an important part of the festive season, and we really want to encourage our customers to try something new this year. Both of our meat-free dishes are packed full of flavor, to showcase how more sustainable options can be just as tasty.”
The new menu is part of the IKEA £5 lunch deal ($6.43) which includes a drink and a dessert—for which customers can choose a slice of vegan mince pie. “This is another step forward in our journey to offer delicious food for many people, and also supporting those customers who are taking a more flexitarian approach to eating and reducing their meat consumption,” the company said, revealing that 50 percent of the hot meals it now serves at its cafés are either vegan or vegetarian. Stateside, IKEA has debuted several new vegan items in recent years, including hot dogs, smoothies, and soft-serve. The Swedish furniture giant is also in the process of developing a meatier version of its vegan meatball, with the aim of launching the new formulation early next year.