Tomorrow, Pizza Hut will begin testing a limited-time, vegan Italian sausage topping at one location in Phoenix, AZ located at 3602 E. Thomas Road. The plant-based meat is from MorningStar Farm’s new Incogmeato line and will be featured exclusively on a limited-time Garden Specialty Pizza, which also includes onions, mushrooms, and banana peppers and can be ordered vegan by omitting cheese. In addition to the new topping, Pizza Hut is testing new packaging: a more efficient and environmentally friendly round box made in partnership with California-based company Zume. “We innovate for human’s sake and we’ll win on taste—period. At Pizza Hut, we don’t do anything halfway and improving the customer experience and delivering a better tasting pizza is our core mission,” Pizza Hut Chief Brand Officer Marianne Radley said. “When we talk about feeding more possibilities, we mean it—and I can’t wait to share these two new industry-changing innovations with our customers.” Pizza Hut’s trail of the Incogmeato topping is an extension of an existing partnership it has with MorningStar Farm’s parent brand the Kellogg Company. “Incogmeato is a new-to-the-world brand created to challenge convention on delicious plant-based food,” Wendy Davidson, Kellogg Away from Home President, said. “Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today.” The pizza will be available for $10 tomorrow until supplies last and Pizza Hut will donate proceeds from the event to Arizona Forward, a Phoenix-based sustainability organization. In early 2020, MorningStar Farms will debut its Incogmeato vegan meat line—which includes vegan burgers and plant-based chicken tenders and nuggets—at grocery stores and through foodservice partners.
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