In December, food brand Rap Snacks—which bills itself as the “Official Snack of Hip Hop”—will release its first vegan chip line made in partnership with Atlanta-based business Slutty Vegan. The forthcoming chips will be available in two (not yet announced) flavors and distributed to 100,000 stores nationwide. “Rap Snacks is truly excited to partner with Slutty Vegan to bring our first ever Rap Snacks vegan chip option to our customers,” Rap Snacks Founder and CEO James Lindsay said. “Slutty Vegan has been immensely influential in introducing veganism to the culturally rich community of Atlanta and beyond. It’s always exciting to join forces with a brand that shares the same underlying mission as we do here at Rap Snacks—to push culture forward through food. This partnership will create limitless possibilities across both the Rap Snacks and Slutty Vegan brands; more importantly, providing communities across the country who have limited access to vegan options, a health conscious, alternative snack.”

Entrepreneur Pinky Cole first launched Slutty Vegan as a food truck in August 2018, selling provocatively named vegan burgers made with a secret sauce. After the truck drew five-hour lines of more than 500 hungry guests waiting to be “sluttified,” Cole opened her first brick-and-mortar location in Atlanta in January. In June, Cole purchased property for a second outpost in Jonesboro and announced a third location in the Old Fourth Ward neighborhood of Atlanta—an area known for being the location of social-justice legend Martin Luther King, Jr.’s childhood home—that she aims to open early next year. “I am beyond thrilled to team with Rap Snacks to bring the Slutty Vegan lifestyle and culture to people throughout the country with our new vegan chips,” Cole said. “It is especially important to me that this partnership allows Slutty Vegan the opportunity to introduce healthy vegan options to urban and underserved communities throughout the country. Slutty Vegan and Rap Snacks complement each other perfectly, when someone walks into a Slutty Vegan restaurant they are greeted with hip hop on the stereo and amazing food, and we can’t wait to expand our vegan movement nationwide with our new Rap Snacks line.” Slutty Vegan has been frequented by many celebrities, including actor Tyler Perry, political analyst Angela Rye, and hip-hop legend Snoop Dogg.

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