Eco-conscious fashion designer Stella McCartney recently unveiled the world’s first eco-friendly faux fur made using plant-based ingredients. The Koba Fur-Free Fur debuted as an onyx black faux fur coat at McCartney’s Spring/Summer 2020 fashion show during Paris Fashion Week. The innovative material, made with DuPont Sorona plant-based fibers and recycled polyester, was developed by Ecopel, a global faux fur textile and apparel manufacturer which has also creates “high-end faux fur” for more than 300 top fashion brands that have stopped using real fur. It claims to have a more luxurious feel than existing faux fur alternatives and is made up of 37 percent Sorona fibers, which means it uses 30 percent less energy and 63 percent less greenhouse gases than conventional synthetics. The Koba Fur-Free Fur can also be recycled at the end of its life, which helps ensure that it does not end up in a landfill. “I am incredibly excited about this new eco-friendly, bio-based Fur-Free Fur. It is another big step toward the future of fashion being sustainable and animal-free,” McCartney said. In 2017, McCartney began exploring sustainable alternatives to animal materials, including a Skin-Free Skin faux leather and yeast-based vegan silk.