Grocery chain Trader Joe’s will debut its own private-labeled vegan oat milk, VegNews has learned from an anonymous employee of the store. The new Non-Dairy Oat Beverage will retail for $3.99 per 2-quart package and is expected to hit stores nationwide this month. Trader Joe’s describes the new milk—which contains Vitamins A, D, and B12—as “delightfully smooth” and “mildly sweet.” Trader Joe’s has recently increased its vegan offerings by bringing back coconut milk-based whipped cream (which was discontinued since 2017); launching vegan ranch (a larger, coconut milk-based tub of a dip previously featured in a vegetable tray); and announcing the forthcoming launch of its own plant-based burger Protein Patties.
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