On December 3, new vegan brand Kesha Rose Beauty will debut on Hipdot.com. The brand was created by pop star Kesha (previously known as “Ke$ha”) and will feature an eyeshadow palette ($36) with 12 “celestial” hues, liquid eyeliner ($28), and lipstick/lipgloss duos ($26) in shades named after songs on her upcoming album High Road scheduled to debut in January. Items will be available for purchase individually and the entire collection will retail for $120 and come in a collector’s box with a note from Kesha—or customers can opt for purchasing the line for $90 without the box or the note. “My relationship to makeup is not purely to make me feel perfect or beautiful or filtered. It’s more to make me feel like my authentic insides are being shown on the outside,” Kesha told WWD. “Sometimes with beauty, it feels like the goal is perfection. With my line, that’s not the goal. My goal is happiness.” This year, several celebrities opted to go the vegan route with their proprietary beauty lines, including Stranger Things star Millie Bobby Brown with Mills, Lady Gaga with Haus Laboratories, and both Kylie and Kendall Jenner with Kylie Skin and Moon, respectively.

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