Vegan company Beyond Meat will debut plant-based ground beef Beyond Beef at retailers this year. The new product was created to displace traditional ground beef—the largest segment in the beef industry—and is made from a blend of pea, mung bean, and rice proteins that mimic the texture of its animal-derived counterpart and can be used in recipes such as meatballs, tacos, and chili. “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods,” Beyond Meat CEO Ethan Brown said. “As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.” Beyond Meat’s products—primarily its popular Beyond Burger—are currently on the menu at 35,000 points of distribution worldwide, including A&W Canada, Carl’s Jr., and TGI Fridays.

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