Vegetarian brand MorningStar Farms—a subsidiary of the Kellogg Company—will transition to becoming a fully vegan company by 2021. According to the brand, the move will spare 300 million egg whites annually and its fully vegan line will be available to 25,000 restaurants and eating establishments within K-12 schools, universities, and hospitals nationwide. To celebrate its transformation, the brand will unveil a vegan Cheezeburger (its vegan Meat Lovers quarter-pound burger topped with plant-based cheddar cheese) during the upcoming trade show Natural Products Expo West. “This is a very exciting opportunity for us. By making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” Mel Cash, Head of Global Marketing, Plant Based Protein at Kellogg Company, said. “This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.” Last year, MorningStar Farms removed all animal products from its “Chik’N” line—which includes Buffalo Wings, Chik’N Nuggets, Buffalo Chik Patties, and Original Chik Patties. Currently, the brand’s portfolio is 50-percent vegan with plans to increase its vegan offerings to comprise 65 percent of its product line by the end of 2019.
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