Irish beer company Guinness recently announced that it will replace all of its plastic packaging (such as ring carriers and shrinkwrap) with biodegradable cardboard. Guinness’ parent company Diageo is investing 18.5 million euros ($20.7 million) in the initiative, which will result in an annual saving of 400 metric tons of plastic. “Managing our environmental impact is important for the planet and the financial sustainability of our business,” Oliver Loomes, country director of Diageo Ireland, told the Belfast Telegraph. “For 260 years, Guinness has played a vital role in the communities around us … We already have one of the most sustainable breweries in the world at St James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.” In 2017, Guinness completed the process of phasing out fish-derived isinglass from its filtration process to become a fully vegan beer company. Guinness will launch its new packaging in Ireland first in August, with the rest of the world to follow in 2020.
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