Vegan NBA star and Olympic gold medalist DeAndre Jordan has been using his fame to promote vegan brand Beyond Meat for several months. In a recent episode of celebrity reality series Houseguest with Nate Robinson, the athlete—who currently plays for the Brooklyn Nets—showed off his Malibu, CA mansion. “I heard that you’ve been changing your diet, man. You went vegan,” Robinson said in the opening of the show. “I’m here to learn because I’m trying to do the same thing.” Wearing a hat with a Beyond Meat logo, Jordan showed Robinson his lavish home and adjacent garden, explaining that he went vegan about a year ago despite his doctor’s initial disapproval. “Since you have been on a plant-based diet, you have been knocking down your free throws,” Robinson said.
Last week, Dunkin’ added the Beyond Breakfast Sausage Sandwich (ordered vegan without cheese and eggs) to select locations in New York City and Jordan was on hand to promote the new menu option. The NBA star entertained Dunkin’ guests and employees by spinning a miniature basketball on his finger and touting the myriad benefits of plant-based meat. “The product is really good,” Jordan told Gothamist after sampling the new sandwich at Dunkin’. “From an environmental standpoint, it’s huge for us as people.”
In February, Beyond Meat launched the “Go Beyond” campaign, which promotes its athlete investors including, in addition to Jordan, NBA stars Kyrie Irving, Shaquille O’Neal, Chris Paul, Victor Oladipo, JaVale McGee, Harrison Barnes, and Luke Walton; NFL stars DeAndre Hopkins, Malcolm Jenkins, and Derrick Morgan (and his wife Charity); and ski racer Lindsey Vonn, rock climber Alex Honnold, and snowboarder Shaun White.