The Kroger Co.—the largest supermarket chain in the United States—will sell long-lasting Apeel avocados at 1,100 locations nationwide. California-based eco-innovator Apeel Sciences created a plant-based spray that creates a seal that slows water loss and oxidation in fruit and vegetables, thereby doubling their shelf life and reducing food waste substantially. “Kroger is leading the way to alleviate the food waste crisis at every level, from its supply chain to its retail stores to the homes of over 11 million customers who shop at Kroger every day,” Apeel Sciences CEO James Rogers said. “We’re excited to expand our partnership with Kroger to further prevent food waste while simultaneously giving families more access and time to enjoy healthy fresh produce.”
In addition to avocados—which were previously only available in 109 stores in the midwest, along with select Costco stores—Kroger plans to test Apeel-coated limes and asparagus at Cincinnati, OH area stores this fall. “Kroger is excited to offer more customers Apeel avocados and introduce longer-lasting limes and asparagus, marking another milestone on our journey to achieving our Zero Hunger/Zero Waste vision,” Frank Romero, Kroger’s vice president of produce, said. “Apeel’s innovative food-based solution has proven to extend the life of perishable produce, reducing food waste in transport, in our retail stores and in our customers’ homes.”
Earlier this month, Kroger announced it would launch a variety of vegan products—such as Meatless Burger Patties, Black Forest Ham, French Onion Dip, and Chocolate Chip Cookie Dough—under its Simple Truth brand starting this fall and throughout 2020. Kroger is also testing a three-foot display of plant-based meat in the animal meat department to ascertain consumer buying habits.
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