More than 10,000 Black women signed up for 21-day program 10,000 Black Vegan Women one week prior to its launch on October 5. Developed by public health nutritionist and author Tracye McQuirter, the program aims to help change the health paradigm of Black women, as African Americans experience the highest rates of heart disease, stroke, diabetes, and cancer in the United States. “I want to truly change the health paradigm of Black women,” McQuirter said. “We are leaders in so many progressive ways, but we are in a crisis when it comes to our health. And while there are many reasons for this, we have the power to take back control of our health. It’s about our greens, not our genes. Eating affordable, nutritious, and delicious plant-based foods is one of the best ways for us to get healthy now and for the rest of our lives.”

Launched in celebration of the 10th anniversary of McQuirter’s first book, By Any Greens Necessary, the program supports women’s diet change through a series of 21-day “Fresh Starts,” which include online video training, meal plans, vegan recipes, grocery shopping lists, meal prep guides, and nutrition tips. “I’m beyond thrilled that 10,000 women (and counting) have signed up for the 10,000 Black Vegan Women movement,” Tracye McQuirter, MPH, said. “With all that’s going on in this country and the world right now, it’s no small act that 10,000 Black women are taking this time to focus on their health. I’m honored to be their guide on this potentially life-changing journey. This is just the beginning.”

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