Today, vegan brand Beyond Meat announced the launch of its newest product: Beyond Breakfast Sausage Links, which will begin appearing on store shelves throughout the month of October—which happens to be National Sausage Month. The new links were created to mimic pork sausage and feature a signature blend of savory herbs and spices. Packs of eight links will be sold for a suggested retail price of $5.99 at a variety of national retailers, including Kroger, Albertsons, Sprouts, Harris Teeter, and Whole Foods Market.
“With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at-home, we knew the segment was ripe for innovation,” Stuart Kronauge, Chief Marketing Officer at Beyond Meat, said. “With the launch of Beyond Breakfast Sausage Links, we’re thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
In the breakfast category, Beyond Meat also offers Beyond Breakfast Sausage patties in Spicy and Classic flavors, which it launched at major retailers in March. Last month, the brand also added Beyond Meatballs—which are pre-rolled and pre-seasoned with a blend of Italian spices—to its product portfolio.