Vegan Jamaican patties made by iconic New York City-based chain Golden Krust recently began rolling out at 1,000 retailers across the East Coast, with a larger retail distribution planned for coming months. The new patties are made in partnership with Beyond Meat and feature the vegan brand’s Beyond Beef in two flavors of the Jamaican hand-held pastry: Spicy and Mild.
In February, the chain first tested the vegan patties—made using Golden Krust’s 30-year-old secret family recipe—at select locations in Boston, MA; Hartford, OH; New York City, NY; and Toronto, Canada. “We are proud to partner with Beyond Meat to produce a plant-based protein patty with all the heritage of our Jamaican family recipe,” Haywood Hawthorne, President of Retail at Golden Krust, said. “We are excited to share this innovation with consumers seeking plant-based protein options and still expect the authentic taste our fans love.”
In addition to the retail launch, Golden Krust has made the vegan Beyond Beef-filled patties available at 100 of its restaurant locations. “We’re excited to partner with Golden Krust and appreciate their trust in us to deliver delicious plant-based protein options to their loyal customers,” Tim Smith, Vice President of Foodservice Sales in North America at Beyond Meat, said. “Golden Krust is bringing plant-based protein to the market in a new and different way, which is exciting for us at Beyond Meat.”
Golden Krust products are currently distributed at 25,000 retail points of sale in North America, including Kroger, Walmart, and Costco.